Zuckerberg Metaverse Game : Mark Zuckerberg has invested heavily in the metaverse, for better or for worse. According to our previous coverage, it is apparently “the only thing he is interested in discussing,” but is not accompanied by a “coherent stratedid not prevent him from rebranding his entire company around it, and from making infamous TV appearances promoting Meta’s creations
It appears that even Meta’s own employees are not interested in the metaverse after being thoroughly dunked across the gaming industry. A recent report from The Verge suggests that even Zuckerberg’s own employees do not use Horizon Worlds (the metaverse game he keeps demonstrating). According to reports, a software designed to overhaul the way companies operate is so buggy that its developers have been placed on “lockdown” for the rest of the year, and workers have been criticized internally for not using it enough.
The Verge obtained an internal memo from Vishal Shah, vice president of the metaverse, in which he called out employees for not using Horizon Worlds enough at work.
“For many of us, we don’t spend that much time in Horizon and our dashboards show this pretty clearly,” says Shah. “Why don’t we love the product we’ve built so much that we use it all the time?” Shah goes on to cite this as a cause of Horizon Worlds’ performance issues. “The simple truth is, if we don’t love it, how can we expect our users to love it?”
In a follow-up memo sent two weeks later, it appears that all workers were still avoiding Horizon.
“Everyone in this organization should make it their mission to fall in love with Horizon Worlds. You can’t do that without using it,” writes Shah. “Get in there. Organize times to do it with your colleagues or friends, in both internal builds but also the public build so you can interact with our community.”
It remains to be seen whether Meta will be able to turn around its metaverse fortunes following some less-than-stellar public demonstrations. Even so, perhaps it should try to win over its own employees before attempting to change our minds.