Affiliate marketing has become incredibly popular, with over 84% of publishers and 81% of advertisers in the US using this marketing strategy last year. To start off on the right foot and grow your online business, you’re required to manage a large number of aspects. Three of the most important include affiliate marketing, dropshipping and lead generation. They are key to promoting your website and generating revenue that will spark further growth.
Since establishing proper affiliate marketing and lead generation can be tricky, we’ve prepared an in-depth guide that will teach you how to do it. Starting and growing an online business is about to become a whole lot easier!
A: Yes, anyone can become an affiliate marketer. This profession doesn’t require years of training or schooling, internships, or working one’s way up. There are no age or location requirements either – all you need to become an affiliate is a stable internet connection.
Q: What Are Affiliate Programs?
A: An affiliate program serves as a connection between publishers and advertisers. Some of the most well-known platforms include CJ Affiliate (formerly Commission Junction), Share A Sale, Rakuten Marketing, Pepperjam, and Awin.
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• You’ll recommend products or services to the followers of your blog, email list, or website. • The followers purchase the products or services using an affiliate link. • You receive a commission for the sales made through the affiliate link.
In addition to the pay-per-sale system, there are two other ways affiliates can make a commission:
Pay per Lead
This system is a bit more complex and includes compensation to the affiliate based on lead conversion. Under this arrangement, the affiliate is to get their followers to visit the advertiser’s webpage and complete a specific action. For instance, they may be prompted to fill out a contact form, sign up for product trials, subscribe to newsletters, or download a file.
Pay per Click
The focus of this system is to increase web traffic on the advertiser’s webpage. For this reason, the affiliate needs to redirect their followers to the advertiser’s webpage. Afterward, the affiliate gets paid according to how much they helped increase the traffic.
These numbers are average for the industry — you may have better results, or worse. (Existing site owners: if you do have the traffic indicated, and are not reaching these revenue targets, contact us and we may be able to optimize your site.)
Diversify Your Income
Diversifying the income that you receive from affiliate marketing is a wise choice. It contributes to your financial security since you can always rely on at least one source of income if the others aren’t very profitable. Here are two ways you can diversify your income as an affiliate:
Put Display Ads on Site
When it comes to running ads, people typically go for one of the two following programs:
Displaying ads with AdSense is fairly simple. After creating your AdSense account, the only potentially challenging part is a bit of coding necessary to set the program in motion.
Once you’ve included it on your website, the program will start displaying targeted ads that are relevant to the users’ search history or the website’s content. The website visitors click the ads, and you get paid for it.
Ezoic is another platform that lets you put up ads on your webpage. The software incorporates an advanced system that conducts multivariate layout website testing.
According to the results, Ezoic determines the ideal layout and delivers a custom experience to each webpage visitor, depending on their behavior.
Another great thing about Ezoic is that it enables you to optimize your revenue, bounce rate, page views, and average time on site. Accordingly, you can check how your ads perform on particular devices or in specific countries. This is why Ezoic is one of the most powerful ad platforms.
Deciding on a niche is a crucial part of starting your online business. It will dictate the products you’ll be promoting on your website. You need to pick your niche carefully but don’t stick to it blindly. Instead, you’ll have to show flexibility since there will be a recurring need to adapt to changing tastes and trends.
For the time being, find a niche that you’re passionate about. Choose the type of product that you frequently use since you already know everything about it. Promoting these products will be much easier and you’ll know which products to recommend. Also, try to avoid these three mistakes when picking your first niche:
• Running to niches that seem more lucrative, even if you don’t know anything about the products
• Selecting a niche that you’re not familiar with due to limited competition These three mistakes can ruin your chances of success. First, going with a profitable niche that you don’t know anything about is bound to be a bust. This is because you probably don’t understand what content you need to create to promote the product.
Moreover, you don’t know if the niche is too competitive and if people actually need the products within the niche.
Also, don’t select your niche according to a current trend. For instance, some of the most sought-after items now include face masks, protective gear, and sanitizers.
Focusing your affiliate marketing efforts around these items may yield profit for a short period, but the demand will likely dissipate soon.
The main thing that you need to worry about is the value that your content is providing. To determine if that is the case, ask yourself these questions:
Next, you’re going to find a suitable affiliate program. It’s crucial to get the right affiliate marketing program that will make it easy to earn money from your webpage. There are many great options you can choose from:
CJ Affiliate is another great option. The platform has product widgets embedded on your webpage that allows you to include multiple products using a grid, collage, or slideshow to ramp up sales. There’s also deep link automation that automatically monetizes links leading to an advertiser’s domain, as well as transaction monitoring.
Rakuten is a popular program due to a bevy of useful features. For example, setting up the platform is easy, the user interface is intuitive, and the deep linking is optimized with advanced tools. You can also create rotating banners to promote your retailers.
Additionally, Rakuten has outstanding tutorial videos and transaction reporting
This program also has a lot to offer. You can use a large product catalog that contains a range of items, such as beauty supplies, luxury goods, eyewear, and sports gear. There are nearly 5,000 vendors on the platform, allowing you to find relevant products quickly.
The program utilizes a power ranking system to recommend the most popular retailers. The sign-up doesn’t take very long or cost anything.
Similar to Amazon Associates, eBay contains nearly everything anyone can think of. The platform is incredibly diverse and there are no complicated rules to follow. Including links is easy, which means you can quickly start making money if you contribute to successful sales.
ClickBank enables you to partner with various partners. The program is most famous for its wide selection of eBooks. It’s easy to get started with this platform and the sign-up costs nothing, making it excellent for startups.
On top of these six affiliate programs, many others can be immensely helpful:
Now’s the time to start building the website that will advertise the products of your retailers. To do so, you’ll need the right content management system (CMS) that will provide your webpage with the necessary functions. Also, you have to conduct some keyword research and decide on the type of articles your website will feature.
First, you can easily set up and use WordPress. Although some coding knowledge may prove useful from time to time, you don’t need any coding skills to launch an affiliate webpage with this program. All you need is the right theme and plugin. Luckily, both are readily available and the same goes for scripts, extensions, and add-ons.
WordPress Is SEO-Friendly
The platform is developed on clean code and follows the best standards that improve your search results.
Easy Ad Integration
WordPress widgets allow you to incorporate ads into your affiliate site with ease, maximizing its earning potential. All you need to do is paste the HTML code of the advertisement into a widget and place it in a suitable location, depending on the theme. For example, some themes come with specialized ad sections in their header.
Not many CMS solutions can match the support of WordPress. The community is a terrific source of support when building your affiliate site. There are bloggers, developers, consultants, fellow contributors, and many other users eager to share their expertise.
Now that we’ve covered why WordPress is a perfect choice, check out some of the best websites that you can use the platform to start making money:
Daily Deal Webpages
Affiliates rake in a tremendous amount of money when scoring great discounts for their followers with various businesses. They make their money by setting up a daily deals website.
WordPress allows you to set up stylish daily deal websites. It has remarkable premade themes, such as the Kupon theme, ideal for your business. In particular, this theme features all the necessary functions, such as coupon countdown, front-end deal submission, and social integration.
Price Comparison Webpages
In general, a price comparison site shows you products and their prices at several stores. There are usually product reviews that make up most of the content. Affiliates make money with this type of website when users click on links and visit the retailer’s store to buy something. Selling advertising space is another solution.
To add reviews and other elements, you can use the Price Compare Theme available in WordPress. It’s terrific for sharing favorite products with website visitors using clear comparison tables that contain prices, dates, logos, and more.
Product Review Webpages
A product review website features reviews about products that you’ve tested or used. It can also include reviews from other users who have experiences with the product to enrich the content. You make a commission when you refer a user to a retailer and they buy a product or complete other desired actions.
The reason why WordPress is ideal for such webpages is the Review Theme. It comes with easy options for your readers to leave ratings. Your followers can feel confident about the ratings, making them more likely to click the affiliate links.
Driving traffic to affiliate marketing campaigns requires you to place a special emphasis on keywords. This is because they determine the rank of your content in Google’s search results. Since Google updates its search algorithm between 500 and 600 times per year, having outdated SEO practices can be problematic One of the most effective strategies is using long-tail keywords.
They are generally three to six words long and serve to narrow down the topic. For example, if you’re promoting computer graphic cards, you could include long-tail keywords like ‘best graphic cards under $500’ in your content. This would ensure that your webpage
appears in the narrowed search results. To perform keyword research, you can use a free online tool called Ubersuggest. The app makes it easier to form keyword lists and identify keyword competition. You can use the tool to check out how other sites used specific keywords and see which ones people search for the most. With this knowledge, you can optimize your content and make it more visible
Type of Articles
While there are many ways of promoting your affiliate sales, writing articles is the goto strategy for most affiliate marketers. There are two main types: informational and money articles.
Writing informational articles is an excellent promotional strategy. They cover the most important aspects of your products and include a certain number of affiliate links. Some informational pieces feature just one or two products, whereas others may have a lot more. However, when writing these, you want to keep things concise and do away with irrelevant items that don’t add value to your content.
To better understand money articles, let’s take a look at two of the most common examples:
• Best-of Articles – A typical example of a best-of article would be Best BMW Grill Stripes or Best Recliner Chairs for Back Pain. They serve as a product roundup and their main advantage is that they usually allow plenty of room to market a large number of products.
• Comparisons – The most widely used template of this article type is Product A vs. Product B. The titles are normally long-tail keywords that generate decent search results.
Google is the most popular search engine, and you should focus your efforts on getting higher rankings in the search results pages. There are several approaches you should adopt:
Include Page Titles
Google uses title tags to show your page in the search results and at the top of browsers. These tags briefly explain what the website is about. Keep in mind that Google only shows 50 to 60 characters in title tags, which is the range that your descriptions should stick to. Keep the tags short and relevant.
As we’ve already covered, keywords are integral to how well your webpage fares in search results. Make sure to use them naturally throughout your content. Also, don’t use too many keywords.
Posting content your visitors are likely to search for is a must. You’re going to have to come up with engaging articles and update them regularly to ensure your website remains relevant.
Proven Affiliate Marketing Methods
Having a successful online business requires adequate advertising strategies to direct your users to ads and their publishers. The leading players in the affiliate marketing industry employ these two tactics:
When coming up with your blogs, try to be creative. A good idea is to include a video since such blogs are 53% more likely to rank higher in Google.
Social Media Promotion
Social platforms connect advertisers with billions of users worldwide who want to find out more about various products. According to this research from 2020, nearly 50% of adult internet users use social networks to research products. So, whether or not you should use social channels in your affiliate marketing is a no-brainer.