Like, the One Ring in Tolkien’s original story, the JRR Token survives, sort of. Until now, the long-reaching eye of the Tolkien estate has not reached the OpenSea collection of JRR Token NFTs.
However, The unofficial Lord of the Rings themed ‘JRR Token’ is no more. The World Intellectual Property Organization (WIPO) has announced that the token has violated a trademark belonging to the author’s estate, J.R.R Tolkien. Furthermore, the projects web domain is to be transferred to the Tolkien estate. Will the JRR Token NFT have the same fate?
It is hard to ignore that the JRR Token and the NFT collection are a complete copycat of Tolkien lore. The cryptocurrency project is blatantly copying Tolkien’s work.
In fact, the tokens tagline is ‘The One Token That Rules Them All’. Interestingly, the project also featured imagery reminiscent of the shires, the fictional homeland of Bilbo Baggins, in LOTR. The picturesque scenery of rolling hills, small cottages and wizards are made to look like an official Tolkien project.
Additionally, the owners of the project went even further. JRR Token hired a famous Lord of the Rings actor to promote the token via Cameo. It will be interesting to see what the JRR Token NFT have planned.
Billy Boyd, the actor who played Pippin Took in Peter Jackson’s film version of the book, promoted the crypto with a forty-second video, using hobbit puns. He went on the declare that the token was going to the moon.
The Tolkien estate is notoriously quick to act to trademark violations. It will be no surprise if the JRR Token NFTs disappears in the same manner as Bilbo Baggins when he puts on the ring at his birthday party.
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