Twitch in Hot Water: Streamers Boycott Platform Over Controversial Hogwarts Legacy Ad Campaign! – As the Twitch platform launches an almost inevitable Hogwarts Legacy ad campaign, streamers are urging a boycott. The Harry Potter series is not being supported by other content producers, who have chosen to turn off their adverts for the length of the campaign.
This happened after one creator stopped streaming while the campaign was running after learning that Hogwarts Legacy advertisements were ostensibly disrupting her shows. She is urging Twitch to sever the relationship with JK Rowling since it promotes a product from which she personally profits, in addition to supporting the boycott.
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Nikatine, a Twitch user, got aware of the adverts on Saturday and started the campaign to pull streamers off the site while the Hogwarts Legacy offer was active.
“Hogwarts Legacy is a product ultimately funding JK Rowling, whose well-documented stance on trans people remains firmly rooted in a callous disregard for human life,” says Nikatine. “Therefore, I will not be streaming to Twitch while this ad campaign remains active. I call on every streamer to join me in taking a stance against bigotry.”
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Controversial Hogwarts Legacy Ad Campaign!
If you stream on twitch, please consider signing off on this and pausing while Hogwarts Legacy ads are running. It would mean a lot to solidarity as attacks on the community are at an all time high. https://t.co/Hsp9uCMVkQ
— Erin Reed (@ErinInTheMorn) February 5, 2023
Smaller content providers have responded, stating that they will join the boycott or at the very least disable their adverts while the ad is playing on Twitch. Of course, if other, bigger broadcasters joined the boycott, the platform would truly feel the effects, but none have made any comments so far.
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Twitch broadcasters who want to refute JK Rowling’s transphobia have responded in a variety of ways. While some people have chosen to completely ignore the game, others, like political streamer Hasanabi, have recommended playing it live while also raising money for a charity that supports transgender people.
Twitch has not yet addressed the criticism this ad campaign has received, and it is unclear if it will. Twitch has been approached by CSM for comment.
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Streamers Boycott Platform Over Controversial Hogwarts Legacy Ad Campaign! FAQS
What is the Twitch boycott about?
The Twitch boycott is about streamers who are calling for a boycott of the platform due to its seemingly unavoidable Hogwarts Legacy ad campaign.
Why are Twitch streamers boycotting the platform?
Twitch streamers are boycotting the platform because the ads for Hogwarts Legacy are seen as a promotion for a product that benefits JK Rowling, who has a controversial stance on trans people.
Who started the boycott and why?
The boycott was started by Twitch user Nikatine after they became aware of the ads interrupting their streams. Nikatine believes that by promoting the product, Twitch is funding JK Rowling’s callous disregard for human life and is calling on other streamers to join in taking a stance against bigotry.
How are Twitch streamers reacting to the boycott?
Reactions to the boycott have been mixed, with some streamers simply opting to ignore the game, others participating in the boycott, and some suggesting playing the game while fundraising for a trans-positive charity.
Has Twitch responded to the criticism over the ad campaign?
Twitch has yet to respond to the criticism it is facing over the ad campaign and it is not clear if it intends to.
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