Social media is a field which does not require a huge investment of time. It is a smart way of marketing your business.
With these tips you can actively engage with your audience that can positively impact your business.
Knowing yourself is the first step of marketing.You need to
have a clear idea of your weak points and the strong points. If you don’t understand
yourself then how can you expect others to understand you.
So before approaching others, know your unique selling
proposition that makes you different from the others.
Once you know your unique selling proposition, you will get a
brief idea about the kind of audience you need to target. So, when you know
that what kind of audiences will be attracted to you, then it will be easy for
you to approach them.
If you are having problem in finding the right audiences for yourself. There are tools (google analytics, google ads planner, Facebook ad manager) that can help you to do a thorough research to find the right audience.
2.Knowing the journey of your customer
We all know that one or two steps (engagement) is enough to
drive sales, and leads. That may be through specific marketing channel,
campaign or content.
The problem here is that, there are many companies who are
not fortunate enough to have one touch sales. Customer tends to visit the same
shop, leaving without buying. This can be due to the fact that you are not
understanding what your audiences need.
You have to find the way to understand what your audiencesarethinking and what they want. This can help you to come up with new strategies to convert those audiences into customers.
You have to clear out the fog between you and your audiences
to increase the visibility.Do exhaustive market research, and find out what
audiences searches before buying anything.
This way you will have an idea what they need from you.
3.Track every thing
The fact that you are still struggling with the above two steps
is because you are lacking the sufficient amount of data to work on.
When you are taking about digital marketing, the two legs on
which digital marketing is standing are tracking and measuring.
Tracking and measuring of the data are very important. No
matter how good the process is, if there is no data then it is like throwing a
ball into the basket in a dark room no way of knowing where the ball is going.
Tracking and measuring of data work run parallelly. With the
right amount of data and information you can predict what may happen if you
take a certain step.
Make sure that the content on your website are tracked by the
google analytic to make sure you have relevant data on your site.
Try to find some promocodes to merge the online and offline contents.
Engaging with the audience does not require a fixed path
always be a creative thinker when it comes down to angaging with audiences. Use
any means that can bring traffic. eBooks, whitepapers, webinars are some of the
new methods that are really getting audience’s attention.
Be flexible on your way of approaching the audiences. There are some companies who ask their customer to fill up a review form, every time when they enter their shop.
This way you can convince the customers in believing that
their views matters and you will also get the relevant information on what your
customer thinking about you.
This tip is one of my favourites. It makes people think that there wishes are taken care of. I have tried this many times, it works like charms.
5.Repurpose each content for the social media as well
Repurposing your content can be one of the very important
tips for small business. Small business usually has low budgets. So, instead of
creating several contents for several channels, use the same content for all
For example, if you have a SEO friendly content, try to
upload that on social channels as well. If you have created a content for
mailing purpose, try uploading on the social media.
See that from which channel the response is high. This can
improve the value of your content. This social media tip can also be used to
experiment the contents and their range on different channels.
The best way to attract audience attention is by writing contents which are appealing and provide good quality information.
6.Know your competitors
The best way of learning new tricks and tips for small
business is to follow every step of your rival and competitors.
Do thorough research on what kind of audience they are
targeting, what are the methods they are using. See carefully what offers they
are giving to attract audiences.
Learn from them and use their idea, modify them and use it
If you can follow their social profile you will get an idea
Frequency of their post.
What kind of the post they post? Either the post is sponsored or organic.
What kind of their post get most engagements?
Right time of the day they post to get more views.
above said information you will get just by following their social media
accounts. Just think that how much information you will gain by doing a
complete thorough research.
are lots of reason why social media marketing is not in the priority list of
the small business. But that does not mean that it does not have any purpose
for small business.
is a platform, where you can get high return with less investment (if done
strategies that are designed to track the social leverage:
Utilizing the content at your disposal.
Measuring the performances of every post.
this article I have listed out few popular social media tips that can boost
your social presence.