Top 10 Best Local SEO tips to grow your small business in 2020

You cannot survive in online business without the proper use of SEO. Therefore, it is important to know the importance of SEO to your small business. These SEO tips will help you take maximum advantage of the power of optimizing your website.

Before you get into online business, you have to develop a highly functional website. However, developing a website alone will not help it to tank in the SERPs. You have to carry out both on-page and off-page SEO to succeed.

It is the best way to attract visitors to your website. Once you have visitors on your website, you should look for the best ways to convert them into leads and active customers.

Giving special attention to SEO tips will give this strategy a high return on investment. The secret is starting with local SEO before you can go far. Here are the top 10 local SEO tips that will help you to grow your small business in the New Year.

  1. The Power of Using Keywords

We cannot discuss local SEO tips without looking at the keywords. The reason is that the use of keywords is the foundation of SEO. When you insert a good keyword in your post, it will enhance its visibility on the search engines.

It is also the best way to drive more traffic to your website. Keyword targeting in your content is part of the on-page SEO efforts. The starting point is carrying out keyword research which is not hard if you have the right experience.

Newbies can use paid tools such as Ahref and Semrush. We also have various free tools in the market such as Google Analytics, Ubersuggest, Soovle, and Keyword Planner (Google Adverds). All these tools will give you an opportunity to carry out relevant keyword research.

  • Video Marketing

The use of video online is so predominant nowadays. In the past, people liked reading newspapers but the trend is not turning towards consuming video content.

Therefore, you have to publish videos that are relevant to your brand online. Some sites like YouTube, Instagram, and Facebook are the best for video marketing. You can also apply for paid marketing such as Facebook ads and Google ads for your video marketing.

  • Voice Search

Artificial intelligence is advancing so much when it comes to customer loyalty and user engagement. It is among the modern local SEO tips that we cannot afford to ignore. Google has since launched a new feature that is called the Voice Search.

The features makes it quite easy for users to search for anything online. SEO experts state that long tail keywords will become more efficient in Voice Searching.

According to research, voice searching will command 50% of all the searches in 2020. It also reveals that 40% of the people will be using the voice search feature. This will be equally important to your small business as well as the big enterprises.

  • SMO With Valuable and Informative Content

Most people visit social media sites to gain knowledge and for entertainment. Therefore, if you give your audience the right knowledge on social media, it will increase the traffic on your website. It is an excellent local SEO tip to help in building a small business.

The other thing is that social media will help to build emotional relationships. It means that you can connect with your audience for a life time. Therefore, social media can help you in creating relationships.

  • Understand the Needs of Your Customers

You should understand the actual needs of your customers and what bothers those most to succeed with local SEO.  Customer feedback will tell you whether the information on your website is useful or not. The most important thing is to guide customers by solving their needs.

  • Use Image With Text and Infographic

We cannot leave out this tip when analyzing local SEO tips. As we mentioned earlier, things are changing significantly. Infographics are images that are accompanied with a worthwhile word content.

It will help the readers to conceptualize your content with a lot of ease. The best site to help you create images and Infographic content is Canvas.

  • Understand the Rank Brain and Then Revise Your Content

This is the mother of all local SEO tips in this article. Google Rank Brain is machine learning that is based in artificial intelligence. It learns by itself from the search queries of users.

Google algorithm makes it to be more advanced like the human brain. It provides suitable responses to users. You need to understand how Google updates itself on a daily basis. You need to pay attention to both the User and Google.

  • Focus on On-page in the Use of Keywords

The first point in this content states the importance of keyword research in SEO. On-page SEO has a critical role to play in the success of a small business. It is good to use organic keywords to attract traffic to your website.

Make sure you maintain the keyword in the Meta description, title tags, and H1. You also need to use your keywords in your short URLs, external links, keyword proximity and many more. Use these keywords organically and maintain the recommended density of 2%.

  • Optimizing Your Google My Business Account

This the most effective local SEO Tips for small businesses. It helps most when selling from a local business listing website. Google provides the local business tool free of charge.

If you are targeting the small business in your local area, you can make Google listing by filling information about all your services. It will also help in driving traffic to your website.

  1. High Quality Backlinks

When you give enough time and effort to your local SEO practices, you will begin to earn high-quality backlinks. It is an off-page SEO tactic that you can achieve through article submission and guest posting.

The other approaches include commenting on relevant forums, and pdf and ppt submission for your website. It is an excellent way to optimize your SEO for small businesses even though it also works for the big players.

Conclusion

These local SEO tips play a critical role in the success of any small business. The strategies that you choose depend on the nature of your business. Once you start implementing these tips, you will be able to take your brand to the next level.

Author Bio – MashumMollah is an entrepreneur, founder and CEO at Viacon a digital marketing agency that drive visibility, engagement, and proven results. He is a passionate blogger and blogs atiDreamAgency



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