Thanks to their constant advertising on Google and YouTube, most of us have gotten very familiar with the name Wix. The most sought-after website builder has made life easier for many small and medium startups.
It is inexpensive and sometimes free to build a website of your choice from scratch. And in recent times, apart from its impressive UX, Wix has also strengthened their SEO game.
Unlike WordPress, Wix doesn’t have too many options for website customization. But it still appeals to the masses due to affordability and ease of creating a website.
They faced severe criticism from online marketers and SEO experts in the past as crucial functions like adding alt tags to images and optimizing title tags and descriptions didn’t work.
But they have come a long way from then.
Over the last five years, Wix developers have gone to great lengths to make their websites rank better on Google. The company has developed many inbuilt features to boost SEO-friendliness and page rank.
While trying to enable advanced SEO methods is still impossible on Wix sites, it works well for amateurs new to digital marketing.
Let’s see in the below 10 points how SEO can be further boosted in Wix websites.
Hi, I'm Shahnawaz.
[Video Course] How To Make Money With Amazon Affiliate Niche Sites 2020
By signing up you agree to our terms
- Make Use of the Wix SEO Wiz
This is the inbuilt SEO application of Wix, which helps you to customize your SEO settings based on location, social media links, website, and keywords.
This works similar to WordPress’s onsite SEO tool Yoast. Make sure to set it up and enable it as soon as the design is up and working.
Log in and under the marketing setting to enable the Get Found on Google button to install this tool.
SEO experts who have experimented with Wiz find it a decent tool to boost onsite SEO features, but only to an extent. It gets all the basics right.
But the user needs to do more work, including building back and interlinks, doing keyword research, creating good quality content, and more to get the full benefits of SEO.
- Set up Google Analytics
On Wix websites, there is an option to activate Google Analytics on site. This is a crucial step that should not be missed at any cost.
This allows you to monitor the progress of all your SEO efforts in real-time.
As getting a decent page rank on Google is the goal for most companies, results provided by the platform on your SEO efforts will be relevant and reliable.
Under the marketing integrations menu, you will find an option that allows you to integrate Google Analytics into your Wix website.
This way, you will get to know whether your current strategy is working or not, how well it’s working, and locate problems areas much quicker. All this can be done before your page rank takes a hit.
Click here to read a detailed guide put out by Wix on how to reap the full benefits of Google analytics integration.
- Keep Creating Great Content
This is the one thing that no CMS or site builder can help you with. There are plenty of tools to find keywords and trending topics, but the real stuff needs to be created by you and your team.
There are no shortcuts in generating valuable, knowledgeable, and relevant content.
Creating a blog and linking it to your website is one effective way to boost SEO performance based on content creation and writing.
The other way is to read up extensively about our industry, competitors, and the needs of your target audience. This way, you will come up with solution articles and those that capture their interest.
You can share such articles, blogs, and quizzes on your social media platforms, LinkedIn profile and create interlinks for all these to lead back to your website.
- Optimize All Tags
Back in 2016, Wix websites were harshly criticized for not enabling the optimization of alt tags, description tags, and other metadata.
This was the most significant setback to their SEO performance. But in the last three years, the company has worked hard to get rid of these flaws.
Now it is possible to optimize all tags, including alt tag, meta description, title tag, heading tags in your content, and more.
You can take the help of external on-page SEO checkers like SEMrush or Ahrefs’ to double-check these steps.
The more places you can insert trending keywords, the better. Optimizing your tags for keywords will help Google users to find your website and the content you generate much faster.
Also, make sure to create optimized, SEO-friendly URLs for every page on your website.
- Take the Help of Wix’s Guide to Improve Page Speed
Wix websites are famous for their impressive web design and UX. It is attractive with easy-to-spot CTA buttons.
But things that look good come with their problems. And the same applies to Wix websites as well.
They take longer than other websites to load because of data-heavy images and animations.
Studies have repeatedly proved that users abandon pages that take more than two seconds to load, no matter how great your product line may be.
This is why Wix themselves have developed a mini-guide to improve your page load time to increase organic traffic.
Some helpful tips include equal distribution of images on all pages, keep the home page simple without complex animations, use the Wix AMP function to increase page speed in mobiles, superimpose content on images, and more.
- Choose Mobile-Friendly Designs
Wix has been known for its mobile-friendly designs since its inception. And this is good news for all those who are using Wix websites as Google considers this a high-priority ranking factor.
SEO experts advise companies first to create a mobile design followed by desktop. This way, there are lesser chances of encountering 404 error pages and other glitches on your mobile website.
You can choose mobile positive website templates on Wix. Also, you can make use of the mobile editor while creating the design.
This exclusively focuses on your mobile site design by providing options for mobile-only icons, page layout optimizer for mobile, and more.
- Focus on Internal & External Links
As much as building backlinks create an excellent online profile, so do internal links. They are often ignored and underestimated.
Equal importance and emphasis must be given to both internal and backlinks. Backlinks build a reputation, and internal links establish the authority of your website.
They make it easier for Google to crawl through your pages and decipher the content. This way, it will pick up more keywords.
On Wix, it is easy to create internal links to connect all your pages. The platform recommends companies to make these links do-follow links and your anchor texts descriptive and relevant.
Backlinks or external links need to be built by creating interesting content, including visual content. You should reach out to bloggers, influencers, SEO experts, content marketers, and others with high domain authority websites to share your work.
- Do a Solid Keyword Research
Keyword research is the first step you should tend to on your SEO journey. These act like the headlights of any vehicle. They help others take notice of you and announce your presence.
It is one of the most genuine and reliable ways to get your content and website noticed by your target audience and search engines.
This is why experts badger companies insert keywords in all possible places on your website. Google picks up text much faster than visual content as well.
Find keywords that work for your brand, industry, and niche, and keep looking for trending ones. Keywords give you ideas to write fresh content as well.
You can use keyword search tools created by SEO giants like SEMrush, Ahrefs, Majestic, HubSpot, and more.
- Optimize Your Images
Unoptimized visual content will tank your page speed greatly, especially in Wix websites, where much importance is given to data-heavy web designs.
Make sure to compress the images without compromising on the quality too much. There are plenty of tools available in the market which do the job for you.
Optimizing alt tags of the images is the next step to this procedure. Compressing images makes the website load faster, and optimizing the tags makes it much easier to find them.
It makes it easier for search engines like Google, Bing, and Yahoo to pick it and display it in their images section.
You can also opt for Infographics and images with text superimposed on them. This helps in the backlink-building process as well.
- Build and Submit a Sitemap to Google
All your other SEO methods will be null and void if you fail to build a sitemap for your website. These essentially play the role of a tour guide to Google.
It tells them the main structure of the website, the number of pages, the type of content, and how to find it. Wix doesn’t automatically do this for you; hence it might slip your mind easily.
The easy way to build a sitemap is to create a Google Search Console Account and integrate it on your website.
Having a sitemap makes Google crawl through your website faster, and this means your content will be within reach of its users soon.
WIX SEO FAQs
- How Good Is Wix for SEO?
In the last three to five years, Wix has done some major upgrades to its SEO strategies. Their website building dashboard has basic but useful SEO tools.
The essential part of SEO known as onsite SEO is available on Wix. This includes page speed, optimization of tags, Google Analytics and Google Search Console integration, attractive UX designs, SSL encryption, and more.
But companies that require more help on the SEO front or need advanced SEO options will not benefit much from Wix. It is great for startups and small businesses.
- What Are the Most Reliable Methods to Boost SEO for Wix Websites?
For small, medium businesses and startups, SEO options offered by Wix do the job. These are sufficient to build a good online profile and reputation.
Wix’s dashboard offers many onsite SEO tools. And these are reliable methods through which you can boost your SEO performance.
These include integrating Google Analytics on your website, improving page speed by optimizing images, optimizing alt tags, title tags, heading tags, and all other metadata with keywords, and generating relevant, exciting content.
- Will My SEO Be Affected If I Move My Wix Website to Other Platforms?
As long as your domain and the content you created remain the same, you are in safe waters.
Search engines like Google also know that this is a common practice among companies. Hence, they don’t penalize you with a lower page rank just for moving website platforms.
Experts say that the main structure of your website is bound to go through some dramatic changes.
But if you move away from Wix, all website controls will be directly handled by you. Hence with more wiggle room, you can double your efforts to negate the effects of the switching over. I hope you liked this – Tips to Do SEO for a WIX Website article.
Joseph Schneider is the Marketing Director at Haitna, an SEO agency in Dallas, TX. He is interested in researching the latest trends in Digital marketing, Social media marketing, and PPC.