Branding your company car is not a bad idea. In fact, it’s a great way to advertise your business. It’s affordable, effective and capable of getting your message out to a large audience of potential customers. It can also create positive associations with your brand – as long as you don’t drive like a maniac.
But before you start slapping on stickers,
it’s worth taking some time to familiarise yourself with what exactly good
company car branding is. Consider the following do’s and don’ts to make the
most out of your investment.
You’re advertising on a moving object,
which means that anyone who sees it will only do so for a few seconds. Even if
someone happens to come across your vehicle in a parking lot, chances are that
they won’t be willing to stand there and read a paragraph. This is why it’s
important to keep your branding as simple as possible, including only the
information that matters most. Keep it consistent and relevant to your
business. The font should also be easy to read from a distance.
Do Send the Right Message
There’s a balance to be had here. You don’t
want to drown in the pool of other branded vehicles. But you’ll also be better
off not having oversized or gimmicky graphics. Talk with professionals to
create a design that aligns with your brand identity. That likely means something
very simple and professional, with neat and clean imagery.
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Don’t be Boring
Following the above point, many companies
thrive on creating eye-catching branding that leaves a lasting impression.
Think about how you can make your advertisement memorable. One way to do this
would be to install custom 3D registration plates with your company name or a
relevant message that people will remember.
In the UK, this site offers them with 3D gel plates that
are legal and built to last. They’ll have it shipped to your door with express
delivery after you finalise your design on their website, making it super
convenient. At the same time, 3D plates stand out, so that drivers behind and
in front of your company car notice your message.
Don’t Provide Unnecessary
Many businesses make the mistake of listing too much information or unnecessary details, such as a QR code. What are the chances that anyone will scan one of those, especially on the road? If you’re including the address of your website, keep it at ‘company.com’ – there’s no need for ‘https’ or ‘www’ and so forth.
That said, you should include a phone
number (ideally two numbers) and a short list of services if appropriate. The
name of your company should generally be the largest text.
Don’t Compromise on Quality
Finally, avoid using poor quality photos or
low-resolution graphics on your car. This makes the wrong impression. Ensure
that your advertising reflects the quality of your products or services. It might
cost a little more, but it’s a necessary investment.
As a bonus
don’t – don’t hesitate to get creative. Thinking outside of the box might lead
to discovering a new branding solution that makes your vehicle shine.