Steam Regional Pricing: In recent weeks, Valve updated both its pricing tools and its price recommendations for Steam games. Since Steam sells games in over 100 countries using 39 different currencies, it can be difficult for indie developers to keep track of all the currencies.
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Steam Regional Pricing Update
During yesterday’s Steam blog update, Valve stated that the new pricing tool would allow users to “control the timing of price changes, and to review prices for errors or anomalies—for instance, if you accidentally typed in a price of €500 when the rest of your currency prices are closer to €5.” This will result in fewer mistakes resulting in temporary discounts.
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You can expect even fewer deals from different countries. Steam emphasizes that the updated pricing recommendations are only recommendations, but some regions have seen an increase of as much as 500 percent. As a result of these increases, currency value fluctuations as well as the rising cost of living in many countries are accounted for.
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Steam has updated their recommended prices for game developers, we have a list of all the changes in a new blog post: https://t.co/9BQ6YKgYfG
— SteamDB (@SteamDB) October 25, 2022
SteamDB’s analysis indicates that some countries that use the US dollar haven’t seen any price increases, including the Israeli New Shekel, Kuwaiti Dinar, Singapore Dollar, UAE Dirham, and Costa Rican Colon. Turkey and Argentina, on the other hand, have seen their prices rise by 500 percent. There is a record level of inflation in both countries (close to 85 percent in each country).
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Other countries experienced price increases of 40 percent or more, including the Norwegian Krone, Brazilian Real, Thai Baht, Colombian Peso, and South African Rand. It is possible that some of this is due to inflation in those countries, some is due to differences in currency values compared to the US dollar, and some is due to Steam taking a long time to update their recommendations.
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Argentina will still likely be an attractive option for unscrupulous buyers looking for a better price, but it is undoubtedly far less attractive now. With this price increase, tech-savvy grifters may not even bother to hop between regions to find the best deals.
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