Sony Honda’s Afeela EV: The Autonomous Electric Car with PS5 Capabilities – During Sony’s presentation at CES 2023 in Las Vegas, the joint venture between Sony and Honda displayed its electric vehicle model. Afeela, a Sony Honda Mobility EV, was showcased with the ability for passengers to play Horizon Forbidden West.
The Afeela has a tonne of technology. With more than 40 sensors, including cameras, radar, ultrasonic, and lidar, the EV should be able to drive itself. On the CES 2023 keynote stage, Sony demonstrated their prototype and displayed screens of Horizon Forbidden West playing in front of the backseats of the vehicle. During the presentation, there was also a brief Spider-Man theme.
Sony Honda Mobility’s president, Izumi Kawanishi, has previously discussed wanting to compete with companies like Tesla and leveraging the company’s capabilities, such as in entertainment, and has claimed that integrating the PS5 platform into their vehicles is “technologically viable.”
In a November interview with the Financial Times, Kawanishi stated that Sony-Honda wants to prioritise content, but that in order to do so, “you have to make the space in your car a space where you don’t need to drive.” He asserted that the answer to this issue is autonomous driving.
Yasuhide Mizuno, CEO of Sony Honda Mobility, stated last week on stage that the automobile would make use of Sony’s expertise in artificial intelligence, entertainment, virtual reality, and augmented reality to create a distinctive EV (via The Verge). According to Mizuno, “Afeela reflects our notion of an interactive relationship where individuals experience interactive mobility and where mobility can detect and comprehend people and society by utilising sensing and AI technology.”
The Afeela will compete against EVs from manufacturers like BMW, Volvo, and Audi and will be priced in the premium bracket. Since Sony has stated that it would provide subscription services for its vehicle, owners will probably have to pay monthly fees in order to access all of the functions offered by the software.
Analysts have previously stated that Sony is seeking to demonstrate its products to larger EV players. By developing a more niche but premium brand, Sony can highlight the services and content it has to offer, which may draw in more powerful automakers.