How to make your store trustworthy – So, you have decided to launch your very first online store – congratulations! The beginning of your new venture can be both exciting and daunting. What if nobody buys anything? What if all that hard work has been for nothing? But then what if it takes off, and you become the next Amazon? One can hope!
There is one surefire way to ensure you start making sales, however, and that’s by becoming trustworthy. If potential customers can see you’re legitimate, they’re far more likely to buy from you. Here are some top tips to help you promote a trustworthy brand.
Facebook has 2.2 billion monthly active users, Instagram has 800 million monthly active users, and Twitter has 275 million monthly active users… That means there are literally billions of potential customers on social media, just waiting to hear about your e-commerce store. While social media is a clever way to promote your business, it’s also ideal for building trust.
Don’t just spam your social feeds with pictures of your product, use it to show potential customers that you’re legit. Respond to comments on posts, open up the reviews section on your Facebook page, and engage with everyone you can. Make sure you respond to messages quickly too, as this can improve the customer service experience.
When writing up your essential pages, ensure you give as much detail as possible. Your about page could include a photo of you and a physical address. Your terms and conditions should include payment terms, a returns policy, and a right to cancel clause. These pages are vital if you want to prove to potential customers that you can be trusted.
We briefly touched on reviews in the social media section, but it’s vital that you open up as many review options as possible. One of the most commonly used review sites is Trustpilot, and potential customers may look you up on there. Feefo is another review service, which you may want to sign up for.
If you can, include reviews on your website too. If you’re using WordPress, there are various plugins you can install that will show reviews on your website. Some may even transfer them in from other sources, such as Feefo.
The last tip for making your e-commerce store trustworthy is to wait… At the end of the day, people are going to be far more trusting of an established brand than they will be of a new one. If you have only just launched your online store, you’re going to need to give it time.
Market your site well, using tactics such as search engine optimization and social media marketing, and you’ll soon get your brand out there. As you gain more followers and work your way up the search engine rankings, people will automatically be more trusting of you. However, these things take time and so patience is key.
If this is your first time in e-commerce, then you may feel as though there is a lot to learn. And there is! However, building a trustworthy store is the key to bringing in new customers. Follow these top tips, and you should see success in no time. Do you have any other tips for making your store trustworthy? Please do feel free to share!