Email marketing is the easiest way to connect to your followers. You can personalize and customize emails to be sent out to your subscribers at a frequency you choose; usually bimonthly or monthly so your users do not become annoyed by the frequency they receive something from you.
There are multiple different email marketing solutions, such as MailChimp and Benchmark Email, that will manage your contacts into various lists, help you design your email campaigns through preset templates and will track and provide various analytics for who opened your campaign, what they clicked on, who did not receive the email, who forwarded the email to someone else and other results that are important for optimization.
Of all the online marketing tools, email marketing is quickly becoming the most important because you can deliver your website’s message and other forms of marketing directly to your reader in the newsletter sent to their inbox.
To start your list building you need to have a subscription form on your website. Readers who enjoy your site and want to be kept up to date on new content and promotions will sign up to receive your newsletter via email. It is very important for people to subscribe to your newsletter by opting-in and agreeing to receive it. In fact, in some countries, it is the law that readers subscribe to your newsletter and have the option to unsubscribe easily each time they receive a new newsletter from you.
You can create multiple lists for your website depending on who is signing up to subscribe. You can create different lists depending on demographics, interests, promotions and information. The user must subscribe to each list to receive the newsletter. By creating multiple streams of newsletters you can really target and personalize who is receiving what to you and add value to your subscriber.
Building up your lists through subscription forms is sometimes easier than using social media. You do not have to push your readers to subscribe; you simply need a subscription form on your site. Once you put your subscription form up, you just need to wait for people to actually subscribe. You can set up auto-responders with the various email marketing solution sites that will introduce the new subscriber to your newsletters and inform them what they have subscribed to.
The great thing about emailing lists is that you can personalize each email for each receiver. The campaign will have a spot you can put in the person’s name or other information so that whatever they have put as their name in the sign up form will appear in the email. This is great for building a relationship with your reader.
Everyone checks their email on a regular basis, so you know for sure they at least see your email come into their inbox. The trick is to get them to open your email and engage with it. You can track who has opened it and who has not with the analytics in each email marketing platform.
Brand Promotion Using Email Marketing
Email marketing is a simple and quick way to remind your readers to keep coming back to your website. It’s a great tool that arrives directly to their inbox to tell them about your brand. Promoting your brand is important to gain traffic. If people don’t remember your brand, they won’t think about returning to your site to purchase anything.
Emailing lists are very important for customer acquisition and engagement. Make sure you are promoting your products in a creative way that stays true to your brand. Email marketing is an important tool to really develop your brand and see what works with your customers. With all the different tracking and reporting abilities of email marketing, you can really see how your customers are engaging with the personalized emails you send out.
Just be careful on the frequency in which you are sending out emails to your various lists. If some subscribers are on multiple lists, they might get annoyed with your brand and unsubscribe. The maximum frequency you should be sending out your emails is about once every two weeks, sometimes just once a month is good.
You can send out emails that focus on promoting only the products you are promoting through affiliate marketing, or if you prefer a less direct approach, feature the articles that have the highest commission products in them. All of this will help improve your conversion rate. When advertisers see you have a high conversion rate they may approach you with great deals or be more willing to work with you.
Customizing emails for your reader’s demographics will also help you better target your promotions. You can segment the emails in the readers’ gender, age, location and anything else you might want to target. This customized and personalized email will make your reader feel like you are letting them in on a secret through the email.
It has been shown that email marketing is a high source for conversions, with the highest click through rates coming in on Saturdays. Email campaigns that have words like ‘secrets’, ‘e-sales’ and ‘awesome’ in the subject line and were fewer than 30 characters have also been showing to get higher clicks. It has also been reported that people who buy products marketed through email spend more money than those who do not receive the email offers.