According to Google, 70% of people leave a website if they can’t find what they are looking for right away. If you are not getting the readership you desire, try editing your footer. It’s often overlooked, but your footer is the first part of your website visitors see when they arrive. A well written, easy-to-read, easy-to-find and -understand footer goes a long way in building credibility and will greatly improve your website’s overall performance.
You can use the “Custom Menu” in your WordPress dashboard to add a “Footer Text” section to your website. This is where you put all the info that appears at the bottom of every page on your site, like copyright notices, website name and description, and links to other sites.
Don’t worry about getting it exactly right. You can always edit this information later if you decide to change it. Just make sure it’s something that makes sense and is relevant to your website. Here’s an example of what it might look like: Copyright © 2011 Website Name. All rights reserved. Website Description www.WebsiteName.
Editing the Footer Text Manually
What if your theme doesn’t have the option to edit the footer text using the customizer?
In this case, you need to edit the footer.php file. It is a template file stored in your WordPress theme folder and is responsible for displaying the footer area for that particular theme.
The easiest way to edit this is by using an FTP client to connect with your WordPress hosting.
First, download the /wp-content/themes/yourtheme/footer.php file and then edit it in a text editor.
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You will need to find the line in the file with the ‘Powered by WordPress’ text. This is how it looks in the Twenty Twenty theme:
Then, simply delete or change that text, and reupload your footer.php file.
Tip: Make a copy of your footer.php file before making changes. That way, if you accidentally break anything, you can easily upload the original file again.
<div class="footer-credits"><p class="footer-copyright">©<?phpechodate_i18n(/* translators: Copyright date format, see https://www.php.net/date */_x( 'Y', 'copyright date format', 'twentytwenty'));?><a href="<?php echo esc_url( home_url( '/' ) ); ?>"><?php bloginfo( 'name'); ?></a></p><!-- .footer-copyright --><p class="powered-by-wordpress"><a href="<?php echo esc_url( __( 'https://wordpress.org/', 'twentytwenty' ) ); ?>"><?php _e( 'Powered by WordPress', 'twentytwenty'); ?></a></p><!-- .powered-by-wordpress --></div><!-- .footer-credits -->