Over the years, hospital marketing has changed immensely. Traditionally, hospitals relied on print media, radio and television for advertising themselves and their services. But the advent of the internet was the first step towards the change. As a result, every healthcare service provider has a website and social media presence today. They invest in online reputation management, search engine optimization and pay per click marketing as well. Beyond these online channels, there are several innovations that hospitals are including in their marketing mix. Here are the hospital marketing technologies that are poised to change the future of this industry.
When it comes to marketing your hospital more effectively,
nothing works better than personalized messaging. Essentially, you need to
gather data related to searches of the prospective patients who visit your
website and understand what they are exactly looking for. Using this data to
connect with them through personalized messages increases the chances of converting
them. For example, if a person is looking for a dietician, sending them
contextual messages definitely help.
Another element that you can add to your hospital marketing
strategy is chatbots. You can integrate these smart virtual assistants into
your website and mobile app and use them to answer queries and provide support
to the users. Obviously, chatbots are capable of being available 24 by 7, which
definitely has a positive impact on potential patients. Moreover, these bots
reduce the dependence on human customer support.
Voice technology is the tech trend that you cannot afford to
ignore in 2020 and beyond. This is because users prefer to speak rather than
type text for finding the products or services they want. According to this
article by Digital Logic, a hospital should move to a much
more digital heavy marketing strategy to compete in today’s competitive
healthcare market. And this is exactly what is optimized for voice searches
does. If you invest in voice SEO, the chances of your site turning up in voice
searches are higher.
The biggest challenge for medical patients is lack of
adherence. As a provider, you can give them better services by adopting the
technology of automation. For example, you can use this technology to send across
repeated reminders related to dosage, timing, and appointments to the patients.
This definitely serves as a smart marketing strategy because patients are
likely to remember providers who offer differentiated services.
Mobility is another technology that you must absolutely
invest in if you want to make your hospital popular. Patients prefer providers
who are available on the go. It is important to have a mobile-responsive website that is capable of rendering
seamlessly on mobile devices. Even better, you can have a mobile app for your
hospital to connect with the existing patients and reach out to the prospective
Embracing these innovative technologies as a part of your
hospital marketing plan can give you amazing results. Since the competition in
this space is daunting, you must be willing to go the extra mile by investing
in these technologies.