I received such questions every day “Where To Find Products To Sell On Shopify Store” so I thought to answer in thsi article. let’s start with this article and let me know if you have any questions.
Unless you are planning to make your Shopify products yourself, such as jewelry or artwork, you are going to have to obtain your inventory somewhere. This can be challenging because not only do you need to find a reputable and reliable supplier of the inventory that you sell, you also need to be able to purchase it at a low enough price that you are able to make money on the product – commonly called buying wholesale. Buying wholesale is usually a lot easier if you are buying in bulk, and for a smaller ecommerce website (shopify store), this might not be possible, particularly if you are selling big ticket physical products like electronics.
Of course, there are digital products to consider as well. Digital products can be a huge part of your income, particularly since if you create them yourself, you can sell them with no overhead whatsoever. Then, there are subscription products to consider, which might be something you add to your store if you have a valuable service that people are going to pay for month after month. But as far as obtaining products, let’s start with where you can get your physical inventory.
When an item is manufactured, ideally, it would go straight to retailers and then they could add their markup and sell the item in their store. Unfortunately, it doesn’t happen like that at all. What actually happens is that the manufacturer sells it to a distributor, who then sells it to a wholesaler (or vice-versa) who then sells it to the retailer, if you’re lucky. There may even be more middle-men with their hand out along the process and so the price can get pretty high by the time it gets to you.
The big stores like Walmart do enough business that they are able to skip a lot of steps and buy directly from the manufacturer. That’s why they can offer their customers such low prices and be able to undercut the competition. But as an ecommerce website without any real clout, especially if you don’t have the money to buy in bulk, you are going to be buying close to retail on some things. Some wholesalers won’t sell to you unless you purchase a certain amount and others may not want to deal with you at all. Retailers often spend years building relationships with their suppliers in order to make sure they get the best price possible.
Where to Look to Buy Items Wholesale
If you want to buy items wholesale, you need to understand who the players are in your area. The wholesale industry has 50 of the biggest distributing companies generating a quarter of the income in the entire industry. The world of wholesale is a small one and there is a definite distribution chain that wholesalers supply through. It is a club that you have to have an invitation to be a part of.
At the highest level are the manufacturers who take the raw material and turn it into a product, or the import companies who buy it elsewhere and import it to the United States. Those companies then sell it to wholesalers or to distributers responsible for a region, and who distribute the product to the retail stores in that area. There are also brokers who are the go-between of small retail businesses and the distributors.
When it comes to getting the best price on items, you need to have one of two things, and probably both. You need to be buying large volumes of products, whether that be many items of the same product or just a large order, and you need to establish a relationship with your wholesaler. If you have been working with the same wholesaler for any length of time, you will begin to build a relationship, and that relationship will ensure that you get a good price down the road, even if you aren’t necessarily buying as much inventory as they’d like to sell you, as they want to keep in your good graces.
Since you’re new, it is unlikely that you’re going to have a relationship with the supplier so you’re going to have to work towards it, and make up for it by buying in bulk as often as you can. Even so, there are wholesalers who will sell and ship to small businesses if you look for them. You may not get as good of price from these wholesalers but as you become more and more well-known in supplier circles you will be able to move up the ladder to get to a better supplier.
Where to Look for Wholesalers
The best place for you to look for wholesalers these days is probably the internet, as you don’t know anyone outside of the web that you can call. There are definitely wholesalers who list online and market themselves to businesses via the web. There are also trade associations and directories that you can make use of like Wholesale Central. One way that you can go about finding the right supplier online is to find a store that sells some of same products that you do and shoot them an email to ask for a recommendation. They may not wish to help you if they are a competitor of yours, so try to find someone who you’re not competing with.
Other than the internet, you can find wholesalers by attending trade shows. There are dozens and possibly hundreds of trade shows that have wholesalers attending them and if you can attend you may be able to get a supplier that you wouldn’t have ordinarily had access to. You can also read trade magazines, particularly the classifieds section, to find wholesales that supply your particular product. You can also get recommendations from business organizations like the SBA, Small Business Development Center and the local chamber of commerce.
You might also want to try talking to the manufacturer themselves. Although you probably aren’t going to get them to sell you products at the prices they sell to wholesalers, they might give you some recommendations of the people farther down the supply chain that serves small businesses. Another great idea is to visit retailer forums, particularly those for ecommerce.
Of course, there is always the Amazon affiliate program as well.
Depending upon what the digital product is that you are planning to sell, you can almost always make good money on them. You might have heard of Clickbank as the digital marketplace for sellers and affiliates. The problem with clickbank products is that they are often overpriced because the creator doesn’t sell that many and has to be an affiliate commission whenever they do sell something. However, Clickbank isn’t the only game in town.
Figure out what sort of digital product that you’d like to sell, and whether you plan on providing that digital product yourself or whether you plan to be an affiliate for someone else and then search the internet for products that fit your needs. You’ll probably have to do some real research, because once you find a product, you need to vet it carefully, but soon you’ll have some digital inventory to sell.
Choosing the Right Shopify Package
When you start selling with Shopify, there are different packages that you’ll be choosing from in order to use the platform to sell your products or services. Choosing the right package is important because it will determine what sort of features you get with your store and the tools that you’ll have at your disposal to run your business. The easiest way to allow you to determine what package you should go with is to describe each feature that Shopify offers, based upon this chart, and then mark which membership tiers get access to that feature.
At the time of this writing, the Shopify plans are as follows:
With Shopify, this is where everything begins. If you want to have an online store, you need to choose one of the membership plans that offer it – Basic, Pro or Unlimited. If you choose the Lite plan, you aren’t going to get a store.
Point-of-Sale: Lite, Basic, Pro, Unlimited
You get the point-of-sale feature with all of the plans. What this gives you is the ability to take payments any way you need to using the Shopify POS. That means that you can accept payments in both the virtual and real world and it is easy to set up with an app on your mobile device and an intuitive design that requires no training whatsoever. There is also a retail add-on package that gives you everything you need to sell in a brick-andmortar store.
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Facebook Integration: Lite, Basic, Pro, Unlimited
With this feature you store gets fully integrated with Facebook so when people visit your page, they can see the items that you have in your store, updated whenever you change them, and be able to click through to your store and buy if they want to. No matter which plan you choose you get this integration.
Pinterest Integration: Basic, Pro, Unlimited
This feature comes with every package except for the Lite package and it allows you to sell items from your store directly on Pinterest buy having a buy button integrated into your pins. Buyable pins allow customers to buy without even leaving Pinterest and could definitely result in a lot more sales.
Twitter Integration: Basic, Pro, Unlimited
Again, comes with every package except for the Lite, and this feature works pretty much the same as the Pinterest integration does. Anytime you tweet a product, it will automatically include a buy button, product image and description so that people can shop without even leaving Twitter.
Shopify Buy Button: Lite, Basic, Pro, Unlimited
The Shopify buy button is how you can add your buy button to any website that you choose, and it comes with all of the different packages that Shopify offers.
This is the cost of the retail add-on package. With some features, you get a discount with the higher priced Shopify packages, but with this particular one, the retail add-on costs $40 no matter which package you go with.
Credit Card Rates: Lite, Basic, Pro, Unlimited
As mentioned in the last feature, some tiers give you different costs. This is an example of those. You pay less fees for accepting credit cards the higher of a tier you choose. So for the Lite and Basic packages, you pay 2.9% plus 30 cents online and 2.7% plus 0 cents in person while the Pro package only charges you 2.6% plus 30 cents online and 2.4% plus 0 cents in person. The Unlimited package gives you a further discount – 2.4% plus 30 cents online and 2.2% plus 0 cents in person.
Transaction Fees: Lite, Basic, Pro, Unlimited
So, for this package, you don’t pay any transaction fees with Shopify Payments no matter which package you choose. But if you use external payment gateways you are going to pay 2% on the Lite and Basic packages, and 1% with the Pro. The Unlimited package only charges you half a percent transaction fees on outside payments.
Number of Products: Lite, Basic, Pro, Unlimited
No matter which package you go with, you get an unlimited number of products in your store.
24/7 Support: Lite, Basic, Pro, Unlimited
All of the packages include 24/7 support. If you are paying for a package with Shopify, you get access to support 24 hours a day, 7 days a week, 365 days per year.
When you buy shipping labels from Shopify you get deeper discounts with the higher tier packages. With Lite and Basic, you get up to 50% off shipping labels while you get another 5% off with Pro and another 10% off (for a total of up to 60% off) with Unlimited.
No matter what package you go with you get Shopify’s award-winning fraud analysis to make sure that you are protected from fraudulent purchases.
Manual Order Creation: Lite, Basic, Pro, Unlimited
Again, you get this feature no matter which package you choose. What a manual order feature gives you is the ability to enter an order manually without having the customer purchase the product online. That means if you sell something in the real world you can still take advantage of Shopify’s features by entering it into the system manually.
Website & Blog: Basic, Pro, Unlimited
With the exception of the Lite package, you get to have a website and blog through Shopify with any of the tiers that you choose. This allows you to blog and builds authority as well as gives you an ecommerce store. Blogging can help you rank for more keywords as well.
File Storage: Lite, Basic, Pro, Unlimited
No matter what you choose here, you get unlimited file storage.
Discount Codes: Lite, Basic, Pro, Unlimited
Discount codes allow you to run promotions and give your customers a discount when they use a specific code. This is a very good tool for knowing where your traffic came from and which advertising methods work the best.
Gift Cards: Basic, Pro, Unlimited
With the Basic, Pro and Unlimited packages you get gift cards that your customers can use to give to other people or use at a later date.
Professional Reports: Pro, Unlimited
The Pro and the Unlimited packages are the only ones that give you the ability to run advanced reports and see what is really going on in your store. You do get some basic reporting without this feature, but it is very limited and it could be worth upgrading to the Pro or Unlimited packages all by itself.
Abandoned Cart Recovery: Pro, Unlimited
This allows customers to come back after closing out the page and finding their shopping cart just as they left it.
Advanced Report Builder: Unlimited
The only package that you get this advanced report builder in is the Unlimited package and in fact, this is one of only two features that you can only get with the Unlimited package.
Real Time Carrier Shipping: Unlimited
This is the other feature that you get only with the Unlimited package.
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