EA Sports FC Scores Big with £488m Deal for Premier League Exclusive Rights – It appears that Electronic Arts is moving quickly to sign exclusive contracts with major soccer leagues and clubs around the world for EA Sports FC. The Premier League in England, probably the most popular top-flight football league in the world, is apparently on the verge of signing a big-money contract with it, according to recent developments, to strengthen EA Sports FC’s position in the market.
EA and Premier League executives are reportedly close to agreeing to a £488 million agreement for exclusive rights to about 20 Premier League clubs, including powerhouses like Manchester City and Liverpool, according to a report from Sky Sports (via IGN). According to the article, these teams were told about the contract on Friday, and a club executive who wishes to remain nameless reportedly stated that the deal will generate roughly £80 million per year in revenue.
According to a Sky Sports source, the PL and EA have been partners since 1998, and the company has served as the league’s official lead partner since 2016. This contract, which is reportedly twice as large as the league’s last one, will increase the clubs’ income. According to reports, EA has also been successful in striking arrangements with well-known leagues and a number of international sportsmen.
Due to its 28-year falling out with FIFA, EA is willing to spend a lot of money to bring major leagues on board. EA had made hints about this in 2021 when it wasn’t sure whether it would keep the FIFA moniker since the football authority reportedly wanted $1 billion from the developer over a four-year period. As a result, the parties made the decision to separate, with FIFA 23 serving as the final product of their collaboration.
EA could theoretically negotiate exclusive agreements with any club it chose if FIFA were to disappear, but it would forfeit its rights to the World Cup, which is still governed by FIFA. The Volta, Career Mode, and Ultimate Team aspects from FIFA video games will remain in EA Sports FC.
