Call Tracking and How It Can Help Make Your Business Grow – The business arena is fast-paced. The strategies which might have worked years ago will never bring the same positive results once used today. Customers will also need and want different things all the time. If they’ve been purchasing lipsticks from a business, they would expect that this business will gradually introduce new makeup products so they can buy all of their cosmetics from one business. The competition for every business niche is also changing as well. There will always be another business who will enter the market, tries to haul in customers and offers better products from existing businesses. If you see yourself experiencing all of these problems in business, call tracking might come in handy for you.
When you’re a business owner, you should be able to adapt to the trends in the industry. If you won’t, your business will never thrive and grow. This is the reason why you should consider using call tracking for your business. Many businesses have used this technology for years – and with the number of benefits it can provide them, it’s easy to see why. Call tracking can help your business grow because:
- It’s affordable: When you’re still starting your business, you’ll try your best to be thrifty. You won’t have enough financial resources to spend on expensive marketing campaigns or product researches. With call tracking, you don’t have to worry about paying for expensive fees and costs. There are actually many companies which offer this kind of service which means that you’ll be able to find one which fits your needs and budget. Companies like Fone Dynamics, for example, offer call tracking services at a reasonable price.
- It doesn’t require any new equipment: Most business owners have this notion that before they can enjoy the benefits of new technology, they have to purchase new equipment along with it. This can require more cost and more adjustment from a business. If you use call tracking, you don’t have to worry about these. Call tracking can be used with your existing equipment and can still provide you with the same, and even better benefits. If your business is currently using a CRM tool, you can integrate this with call tracking so you can maximize the benefits of both tools.
- It doesn’t hurt your SEO efforts: Call tracking works by allowing you to use different phone numbers for each of your marketing mediums. This means you’ll have one phone number for your website, and another in your physical store. And while there might be inconsistencies with the phone numbers, these will never affect your SEO efforts. Using call tracking for your business will not hamper your SEO rank. As long as your website is optimized for search engines, your website will still appear in the search engines results pages.
- It can reroute calls: Customers can be very frustrated if they’re informed that the representative on the other line isn’t the best person to handle their concerns, especially if already narrated their concerns for hours. This kind of experience can also create a bad impression for your business. With call tracking, you can steer away from this direction. This technology can reroute customers’ calls directly to the representative who is experienced and trained to handle their specific concerns. This means lesser idle time for your customers and a better image for your business.
- It can provide important reports: It’ll be hard for your business to grow if you continue to settle with strategies without even checking its effectivity. Doing this will be like wasting your time and resources without generating any profit. One of the most unique features of call tracking is the reports it can provide. Since you’ll be able to record customers’ calls, you can determine what your customers’ needs, which locations should you direct your marketing efforts and how you can improve your business’ customer service. Collectively, this information can help you come up with sound decisions for your business.
- It can track the performance of your employees: Call tracking allows you to record phone calls, and these recordings can be a goldmine of information for your business. Not only will you know a lot about your customers, but these recordings can also give you an idea of how your employees are handling customers. Once you’re able to know your employees’ areas for improvement, you’ll easily know what solutions to implement. If your employees are having issues with responding to irate customers, they can undergo the necessary training or workshop to learn how to handle this kind of customers better.
- It can determine call peak hours: It’s not enough that your business uses a phone number for your customers’ convenience – you should actually make sure that an employee from your business answers every time they call. When customers call your number, and no one is answering, don’t expect that you’ll gain any positive reviews or feedbacks from them. If you want your employees to handle call peak hours, use call tracking. This technology can provide you with information on what day of the week and what time of the day your customers call. This information can help you manage your employees’ working hours to improve productivity.
In With The New
Flexibility, innovativeness, and adaptability are key characteristics of a successful business owner. You’ll need to have these traits so you can keep your business afloat no matter how fast and demanding the market can get. Practicing these traits all the time might be tough, but you don’t have to do the hard work alone. There are tools which can help the process easier and faster for you – and an example of this is call tracking. With this technology, you’ll be able to manage your customers, stay on top of the competition and implement new strategies for your business. Once used properly, call tracking might even become the end all and be all to all of your business woes!