6 Reasons Your Competitors Are Outdoing You: In order to grow your business and your income, it is important to consider other businesses in your industry and to evaluate their actions. If you find that your business’s performance is starting to level out, it may be worth considering if it is due to your competitors’ actions. Let’s take a look 6 reasons your competitors may be outdoing you.
Search Engine Optimization
SEO is crucial when it comes to maximizing traffic to your website. There are many things you can do to ensure that you rank on the first search engine results page. If your competitors are performing better in terms of SEO, however, you are going to lose a lot of traffic and income to them. Search engines value intent, valuable content, topics, and subtopics.
If you suspect that you are being outperformed when it comes to SEO, it may be worth doing an SEO audit and getting a professional on board. Digital Marketing Books 2018 can also provide you with some valuable information about formulating and implementing effective SEO strategies.
Your Website Needs Improving
A high-converting website is an integral part of SEO, but it is also critical to converting your traffic into paying customers. A website that is simple, easy to navigate, modern and fast-loading can do wonders for your conversion rate. Web design basics are often one of the most common places where businesses are being outdone by their competitors.
Making these improvements to your website to optimize its performance and functionality doesn’t have to require a lot of time and effort and it is incredibly important. Check out the latest web design trends and make use of a checklist to ensure that your website meets all the requirements for optimal conversion rates.
One of the best ways to introduce new leads to your funnel is with Pay Per Click advertising. This is because you have a lot of control over the demographics of the ad’s targets. By not making use of these ads, you leave the door wide open to your competitors.
You Don’t Call Visitors to Action
Even if you have a website that loads fast, that is simple, and that is user-friendly, you need to make sure that the content on your website incentivizes visitors to take action. Calling a visitor to your website to action requires more than a more “Buy Now” button. You have to take them through a process.
Your product or service solve a problem. It is important that you stress this pain point and make the problem stand out for your visitors. You then present your product or service as the perfect solution to their problem. You can do this with copy, video, infographics, or any other effective medium that you prefer. When you have done this, you have to tell your visitors explicitly to take action. You also have to tell them exactly how they should take action and when.
If your competitors are building a list and using emails to engage and with their audience and build a relationship with them, you may lose clients to them. Formulate a valuable offer or create a lead magnet that will incentivize people that click on your ads or website to give their email addresses to you. Then, create high-value email sequences to peak their interest and make them click on your back-end product offers.
When it comes to social media, there are dos and don’ts. Firstly, don’t rely solely on social media to generate traffic to your website. Traffic generation is mainly SEO’s job. Secondly, interact consistently with your audience on social media. Make sure that the content you share with them is valuable and relevant.