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How does Facebook retargeting work and make money online with it

Hey Guys I hope you all are doing good . Today I am going to write a very trending and hot topic related to the Facebook marketing. I hope that most of you heard about Facebook marketing but very few of heard about Facebook re-targeting and very very few are applying the that in their campaign right..

I am also working on “How does facebook re-targeting work and make money online with it“. I was trying to learn Facebook re-targeting and burned a good money in it. But yes finally I made it and decoded that “How does facebook re-targeting work” and we can get more sales ,leads and even grow email list fast.

So I guess we had enough instruction on How does facebook retargeting work now lets start with the real content and learn something by which you can money.

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What Does Re-Targeting Means

Re-targeting by definition, is the practice of serving ads to users based on prior engagement. This is an audience that you’ve created that’s highly defined based on them showing an interest in what you have to offer.

For example you have a website or blog on weight loss niche so any one who is visiting your website or blog must have interest in weight loss . This is obvious that very few people will buy products from and majority of them will leaves your site or blog with empty hands.

So if we can track them or re-market them then there will be very high chance that people or visitor will buy your products in second or third time. I hope you got my points now.

Facebook Retargeting allows you to put into action one of the most powerful principles in marketing.   



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That principle is: “The fortune is in the follow up.”   

We also behave like that sometime ,Remember how many times you visit a store and buys clothes on very first visit ,I bet hardly very few of you do that and rest of the people are like me we like to see things and wonder here and there try to find some better deals but at the end we pick that thing up which we saw at first time .

So if store person has my number,email address or any thing by which he can approach me with the same product then ill definitely like to buy.

So over all I want to say that every marketer out there listen carefully you have to use Facebook Retargeting function now or later but you have to grab it. The more early you come on this the more money you can make.

Facebook Retargeting Is For Whom , Is this For You?

  • Do you own a website or blog on any niche?
  • Do you own a any  business?
  • Are you building a email list?
  • If you have a email list, would you like to benefit more from it?
  • Are you investing  too much money away on advertising?
  • Do you want a increase in sales in your business?
  • Do you have a marketing mind?

If your answer is yes then this is definitely for you , I dont want to get deep on Facebook re-targeting benefits. I am assuming that you are mature enough to understand how you can use this option and make good money out of it.

Different Types of Facebook Retargeting Option

There are mainly two kind of facebook retargeting options –

1) Customer Email List

2) Website Traffic

These are two options which I am using regularly these days so lets start with customer email list first.

This is the most sutaible options for you if you have email list of your customer in your autoresponder (Get Response,Aweber etc)

So here I am using Get Response auto responder as an example.

There’s 4 easy steps to email list Facebook Re-targeting process:   

1. Choose your email list

2. Export CSV file of your subscriber

3. Create custom audience in Facebook

4. Use in ad copy.

First go to getresponse.com and sign in with your credentials –

Go to GR Dashboard  >> Select the Contacts >>

From the drop down, select Search Contacts and in the next screen,select View all contacts . On the next screen, select the campaigns to which you wish to extract the  CSV file from.

Note – You can import all the list if you want but remember you have to choose only those list which are related to you Facebook campaign. I mean the one you will promoting to them after creating custom audience.

Click the Search button and from the Actions drop downselect Export . One pop up menu will come up and you have to give memorable name to your list so that you can remind it easily.

Once you see it pop up below, click the Download button.

Now you have you CSV file and now time to move to Facebook to create custom audience.

Now we are on very crucial step please pay attention –

From your Facebook Home screen, find the Ads Manager button.

how facebook retargeting work - ad manager

how facebook retargeting work – ad manager

From there, go to the bottom of the menu on the left hand side and select Audiences. 

how facebook retargeting work - audiences

how facebook retargeting work – audiences

Now On the next screen there will be drop down button that says create audience and click custom audience. 

how facebook retargeting work

how facebook retargeting work – Customer List

Select Customer List from the options available and click on upload a file. You have to upload your CSV which you extracted from Get Response and click on Create Audience.

Congratulations buddy, You just have created a custom audience successfully.

Now it’s time to create a ad and normally I use click on website ads.Click on Create Ads and on the next screen you will you custom audience and if you don’t see that then wait for couple of hours it will be there for sure. Some time Facebook take sometime to create it.

Note –  I am not explaining now that how you should create a ad copy on Facebook. I will add a post on this later but not now.

Lets learn the other method also to create custom audience with website traffic.

Facebook Re-targeting With Website Traffic (With Help of Pixel)

Here are the steps for Facebook Re-targeting With Website Traffic.

 

 

1. Create Audience 

2. Copy Pixel 

3. Install On Website (Add it under the <head>pixel</head>)

just like the previous method click on create audience and select custom audience.

how facebook retargeting work

how facebook retargeting work – Website Traffic

this time we will select website traffic.

how facebook retargeting work

Website Traffic – how facebook retargeting work

So website traffic will be automatically on “anyone who visits your website” and the only thing which I always want to change that number of days must be 180 days.

Now again give a good and memorable and click on Create Audience.

You will now have that audience available in the Audiences tab of your Ad Manager.

It’s time to install that script onto your website. First, find your newly created audience and select it. Click On Actions tab and click on View Pixel. A pop screen will come up and you have to copy that code and have to add in your website or page of website. You must add that code in <head> your pixel </head>.

Congratulations you are done now . So from now any one visit your website or blog will be under your radar and you can re-target or re-market them any time. Facebook re-targeting options will automatically add data in your custom audience and it will keep increasing.

 

I guess now you have a good idea about how Facebook Re-targeting work and let me tell you that there is still a kind of audience which I haven’t added here . Yes that audience is popularly known as Lookalike audience. I will write a tutorial on that also soon .

So now enjoy the articles and share with your marketing friends . If you have any question in your mind then please write to me ill be very happy to reply you.

If you are looking to learn more about Facebook Marketing which really work then Ill suggest you to go with EffortLess Fb Profits.

 

 

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How does Facebook retargeting work and make money online with it
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