Most bloggers make the majority of their money from affiliate marketing and the commissions from it. Affiliate marketing works for bloggers because their readers come to their blogs looking for trusted reviews and information about different products and services available. With all the different information on the Internet, it can be hard to pick the product or service you want to spend your hard earned money on.
Bloggers and affiliate marketing is the perfect match because they marry products that bloggers love and want to share with their readers with selling products and making money. In many cases, bloggers do not even need to do anything more than putting in a link into the text of their articles. This link will track when someone clicks on the link and whether or not he or she ends up buying the product.
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What Exactly Is Affiliate Marketing?
Affiliate marketing is about building relationships between the advertisers, publishers and consumers to generate sales. The advertiser typically has a product or service to sell but needs help in selling it. The advertiser will look for help from a publisher to distribute their message and connect with consumers and they are willing to pay the publisher to do this.
A publisher will be someone who delivers the advertisers message in the form of a link, banner ad or in an email newsletter to the consumer. The consumer sees the message and will take action by clicking on the link, ad or newsletter, taking them away from the publisher’s site to the advertiser’s site. The final step is the when the action is completed by the consumer purchasing the product, called a conversion.
How Does Affiliate Marketing Work?
The advertiser will give a publisher a unique ID for each of their websites in order to track and process every click. Tracking the clicks for each product is how the publisher gets commission from affiliate marketing. Not only does the publisher get a unique ID, but so does each product or link the publisher uses. The combination of unique IDs for the publisher’s website and the product allow the action of the consumers to be tracked.
If a consumer clicks on an affiliate marketing link, cookies will enable the affiliate marketer to remember the date, time and location (website) of the click on the link. Enabling cookies allows the site to know if the consumer returns at a later date to purchase the product and thus completing the conversion. This is when the publisher will receive commission from the sale.
The affiliate network is a company that oversees the relationships between the advertisers and publishers, creating a network of other companies that use their platform.
Why Use Affiliate Marketing?
Affiliate marketing can be the easiest way to monetize your website. All you need to do is sign up to be a part of an affiliate marketing website, create your account and unique ID, search for products to link throughout your website, paste the links to your site and then wait as the money comes in. The links can be in the form of text or images, or both, depending on what you need for your site. While this is the easiest approach, there are some secrets that will be discussed in the next chapter to make you a successful affiliate marketer.
Affiliate marketing is the best way for advertisers to engage with consumers and you the publisher are their key ingredient. As a publisher, your readers trust your judgment, so when you make a recommendation to them, they often listen and convert. You are very important to advertisers and you can use this to your advantage when you need to monetize your website. And just to be clear, you are the affiliate marketer. The advertisers and publishers are working together so that they can both make money, without each other there is no money to be made.
Using your email mailing list is the perfect way to distribute affiliate marketing messages to your readers. Often they will not even notice or care that you have linked them to a site in order for them to purchase the product, in fact, often your reader will be pleased to have the link. Unlike ads that often go unnoticed or have consumers feel like they are being targeted, affiliate marketing links are helpful to the consumer.
Affiliate marketing is great for putting multiple links into one article or page. Each of the affiliate marketing networks will have a plethora of products to search through that will be the perfect target for your website’s niche. While adding multiple links to maximize your earning potentials, sometimes it’s about quality over quantity. Don’t put in too many products without thinking about if the links will be beneficial to your readers or not, they might find it annoying having too many links in your articles and get turned off by your site.
Using affiliate marketing on your site is simple, easy to use and has a transparent model for monetizing your site.http://commonstupidman.com/affiliate-marketing-business-model/ You simply recommend products throughout your site and that’s it. It’s really great because you don’t have to worry about creating a product and making sure it is delivered to the customer; all you do is promote it on your site and let the advertisers take care of the rest.